Strategically positioned closer to central Italy, the space is conceived as a key hub for the development and coordination of projects across the national territory. Located on Via Insolera, the showroom takes the form of a full-scale contemporary apartment, offering an immersive and domestic interpretation of design.

From living to kitchen, bathroom to night area, each environment is articulated in collaboration with partners including Cesar Cucine, Caccaro, Ditre Italia, Ceramiche Caesar, Quadrodesign, and Rexa.

Iconic elements—such as the Unit kitchen by Cesar—anchor a broader system of integrated and highly customizable solutions. A dedicated materioteca reinforces the showroom’s role as both an experiential space and a strategic platform for tailored interior design.